Nearly 20 years of chasing stories turned into a strange, useful mix: I report like a journalist, write like a copywriter, rank like an SEO, and automate like a programmer. Based in Tbilisi, working with teams anywhere.
20 years reporting and producing across newsrooms, government and finance.
Storytelling and content strategy that gives brands an editorial voice.
Designing and implementing SEO strategies that dominate SERPs since 2020
Developing AI & native applications for computers and mobile devices.
Developed and executed SEO strategies to boost organic rankings and traffic; ran keyword research, on-page optimization and GA4 tracking; managed social media and brand awareness campaigns.
Monitored Georgian media for political and economic trends; authored executive briefs on public sentiment and tracked media narratives, helped plan social media and marketing campaigns relevant to then-current social and political events.
Daily news monitoring and structured analytical briefs on socioeconomic and political developments, briefed and produced for the prime minister of republic of Georgia.
Produced and reported multimedia news content; managed broadcasting workflows and editorial coverage.
Coordinated youth initiatives under "Confidence Building in the South Caucasus" across Georgia, Armenia and Azerbaijan.
Growing organic visibility for a NY-based construction & waterproofing company through technical, Local SEO & backlink building.
Search and content strategy for a NY smart-home automation company, from keyword research to lead generation.
SEO and social media strategy for a Tbilisi vinyl and music store, turning a niche audience in steady organic traffic and sales.
Twenty years of newsroom and brand writing distilled into a course - finishing production soon, launching by the end of the year.
Building a bookmark management app for desktop and mobile with a sync and shared environment ecosystem similar to apple.